FREEDOM PR

PUBLIC RELATIONS

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WHO WE ARE

Established in 2001 with a focus on health, beauty, fashion and lifestyle sectors, Freedom PR helps build the best kept secrets into sought after brands and drive established companies to the top of their market.

We are passionate about our clients and like to see ourselves as one team,
working towards building the best brands together.

SERVICES

Public & Media Relations

 

Digital

Media & Events

EXPERIENCE

We work in partnership with our clients, building their profile across all media platforms and advising on strategy. We enjoy being an extension of our clients and always go the extra mile. Our experience is spread across health & beauty, fashion and lifestyle brands.
Past and current clients include:

AWARDS

At Freedom PR, we believe in our clients and their products and we want everyone to do the same.
We regularly enter our clients products into awards and here is a selection of some of the awards given

CASE STUDIES

DERMALOGICA

Freedom PR founder, Abigail Segall worked with Dermalogica across three agencies for 20 years. Under Abigail and Freedom PR’s care, Dermalogica grew to become the world’s number one professional skincare brand, found in over 80 countries across the globe. As a company, Dermalogica did not advertise, relying on PR and marketing to promote its brand values and products. In the time that Abigail worked with Dermalogica, the PR grew from 173 cuttings to consistently achieving over 1,000 cuttings annually. Freedom PR promoted Dermalogica in the UK and Ireland with a programme based on strong media relations (print, broadcast, online and social), creative launches and below the line activities. Dermalogica had very strong, specific brand values and Freedom PR worked as part of the team to ensure that these were protected and promoted effectively.

UGG AUSTRALIA

Freedom PR was responsible for the launch of UGG Australia in the UK. Before introducing the brand to the press, Freedom PR initiated celebrity seeding, sending pairs to celebrities including David, Victoria and Brooklyn Beckham, Kylie and Dannii Minogue, Denise Van Outen, Tamzin Outhwaite amongst others. The products were then launched to press and stylists and an on-going media relations campaign was initiated. Other activities included mailing key fashion journalists a pair of slippers to give their feet a break during Fashion Weeks. Freedom PR worked for both the UK Distributor and the importer and as part of our work with the latter, we created the Walk Of Art programme to raise money for the NSPCC. Celebrities including Robbie Williams, Victoria Beckham and Cat Deeley were invited to decorate a pair of UGGs which were then auctioned through lastminute.com and at a fundraising evening held at the V&A.

TESTIMONIALS

  • This is probably, in my opinion, one of the BEST pieces of PR we have ever had. Simple but telling, Incredible.

    Steve Kurland, CEO, Dermalogica
  • You are: The.Best. Public Relationist. Ever.

    Susan Conley, Freelance
  • Without a shadow of a doubt, you are the best person in PR who I deal with. You are always quickest to reply and always with everything I need, in the format I need it. Thank you.

    Ceri Milner, Beauty Editor, Gallery Magazine
  • Freedom PR has been a tremendous ally in our public relations efforts in the UK. They have counseled us on everything from promotional campaigns to advertising opportunities and outreach, generating important press coverage and helping to raise our profile among beauty consumers and influencers alike.

    Miles Perdiquerra, Marketing Director, DHC
  • We have an excellent relationship with Freedom PR and I’m happy that we know about all the new products and events far enough in advance to be able to feature them as they launch. We enjoy working with Freedom and look forward to receiving many more products and information in the future.

    Grazia Magazine
  • You are quite incredible – probably the most efficient PR in the world. Thank you so much.

    Kate Fentiman, Freelance Journalist
  • Wow! If everyone was that fast I’d have this all done by the end of today! Thanks a million.

    Woman’s Way Magazine (Ireland)
  • Abigail is such a pleasure to work with. She’s extremely competent and efficient. If I get in touch with a query, she’s brilliant at getting me quotes, info or products – they always land very promptly on my desk within a short time of speaking with her! Plus she’s very genuine and evidently has a real passion for her work – everyone I know who has dealt with her has always sung her praises.

    Katie Campbell, Freelance Journalist
  • I've worked with Abigail Segall since 2003 when I was editor of U magazine. Her response time to requests for product, quotes, interviews with experts and trend reports is faster than that of any Irish PRs that I work with. The product launches she organises also stand out from the crowd as the theme always ties in with the aims of the new product - in addition she never fails to actually explain the new product in a completely understandable manner - she uses her own voice in the press releases and ensures that any experts on hand don't speak in jargon.

    Of course none of the above would matter that much if it wasn't Abigail who was in the driving seat as it's her warmth of personality and professionalism that has enabled her build such a loyal following in Ireland for the Dermalogica brand and ultimately ensure that her launches are well attended and reported on. At the end of the day, it has always been my experience that people buy people, not product.

    Dee O'Keeffe, Features Editor, The Herald (Dublin)
  • Freedom PR was the key driver in bringing the UGG Australia boot to life across the UK and European markets. In 2002 when celebrity PR seeding was still a fringe PR service, Abigail and her team crafted a strategy that culminated not only with a masthead on a leading UK daily newspaper; but also in the hosting of a celebrity charity event since replicated by many other PR agencies.   Abigail and her team offered a seamless organisational structure that not only connected the dots, but did so in a way which made [me] the client feel at one with the overall objective - to grow brand awareness and generate sales. If the mark of a good client/agency relationship is a true and enduring friendship - then Abigail fulfilled the brief – and then some!

    Mike Todd, founder, Two Deck agencies (Sydney)

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Freedom PR Ltd

Daws House
33-35 Daws Lane
Mill Hill
London
NW7 4SD

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